Meta adds cross-posting for NFTs between Instagram and Facebook

Meta will allow users to post their NFTs on Instagram and Facebook by linking their wallets to either platform.
Meta adds cross-posting for NFTs between Instagram and Facebook

The tech giant wants to make it easy for their users to share their NFTs, which they refer to as “Digital Collectibles,” by connecting your wallet to either Instagram or Facebook.

The wallet will be automatically recognized on both platforms if a user has enabled cross-posting in settings on either Facebook or Instagram.

Twitter was the first social media platform to allow users to verify the ownership of their NFTs by turning their profile picture into a hexagon-shaped badge of the NFT they are holding in their wallet. The idea was popular, as many Twitter users bought Twitter Blue to verify the ownership of their NFTs.

“As we continue rolling out digital collectibles on Facebook and Instagram, we’ve started giving people the ability to post digital collectibles that they own across both Facebook and Instagram,” said Meta

With Instagram and Facebook moving into the NFT space, we can see it as a major push for Web2 companies transitioning into Web3. Meta currently supports Polygon, Ethereum, and Flow NFTs on Facebook and Instagram.

The crypto wallets that can be connected include Trust Wallet, Rainbow, Metamask, Dapper, and Coinbase Wallet. They can be connected to verify and share NFTs on both social media platforms.

Source: Meta

After sharing the NFTs on Facebook or Instagram, the owner and artist behind the NFT will automatically be tagged.

There will not be any fees for sharing NFTs, according to Meta.

Meta began rolling out digital collectibles to people, businesses, and creators internationally in early August. Meta hasn’t announce when the new feature will be available to all 2.9 billion users globally, however, it is already available for some select U.S. users of Facebook and Instagram. 

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Audu Buba
Audu Buba
Audu is a journalist passionate about blockchain technology, NFTs, and the metaverse.