NFT Portfolio tracker Floor has acquired NFT analytics platform WGMI.io as part of its strategy to offer users a one-stop-shop for managing their NFT investments.
Floor offers a simple way for NFT collectors to monitor and manage their collections, while WGMI.io focuses on analyzing market activity and trading patterns. By combining the two, the merger aims to enhance Floor’s capabilities and expand the reach of WGMI’s analytics tools.
“WGMI represents an exceptional opportunity to consolidate our capabilities and extend the team. Importantly, this will allow us to even better execute our strategy of partnering with dozens of companies and projects across web3 to make Floor a better way for users to discover more projects & products,” wrote Floor.
Following the acquisition, Thomas Mancini, the creator of WGMI, has become a full-time member of the Floor team. The two platforms will merge their capabilities and expand their team. This will also provide WGMI access to Floor’s more than 10,000 active users.
While WGMI and Floor will continue to operate as separate products, they will increasingly share features and code. This collaboration will enable the development of new features for the Floor app, such as trait-floor pricing, and will also bring Floor’s content platform to WGMI.
Owners of WGMI NFTs will have complimentary access to all of Floor’s features without any additional fees. To use the app, NFT holders can simply sign in using the wallet that holds their WGMI NFT. Also, holders of the Floor Genesis token will have access to WGMI.io.
In the coming weeks, the discord and support teams of both the platforms will be consolidated to provide faster assistance and quicker resolution.
Launched in Oct. 2021, Floor has collaborated with well-established projects such as Doodles and Proof to provide NFT holders access and invite their friends to join the platform via airdrops. Its last fundraise of $8 million was in June, led by 6th Man Ventures.